BLOOMING BEAUTY
Four Petals, a South Korean beauty brand, set out to launch a new face serum line with global ambitions. The challenge was to stand out in an oversaturated skincare market while resonating with both Korean and Western consumers.
SHAPED BY NATURE
The collaboration with Four Petals focused on bringing the brand's vision to life by immersing in its core values. The commitment to using only organic ingredients and pure flower oils laid the foundation for the brand's identity. Most natural skincare brands lean on muted, predictable palettes and minimalist design. To break through, we positioned Four Petals around the vibrancy of its natural flower extracts, creating a visual language that feels bold, youthful, and style-conscious while still grounded in quality and authenticity. This aimed to appeal to a younger audience, inviting them into a space where nature's beauty meets modern sensibilities.
THE DETAILS
The look & feel celebrated the simple, potent ingredients that made Four Petals serums so effective. The brand’s personality also came to life in its motion graphics, which were designed to captivate the Gen Z audience and encourage a healthy skin routine from a young age.
The motion language of synchronised movements and soft transitions reflected the purity and natural essence of the ingredients used in the serum formulas, while the dynamic and vibrant animations echoed the youthful energy of the brand.
RESULTS- PURE IMPACT
The result is a skincare identity that feels modern and energetic, appealing to a new generation of beauty consumers while embodying Four Petals’ commitment to high-quality, natural skincare.
Packaging Design: A dynamic color system and expressive typography to celebrate natural ingredients and maximise shelf impact.
Brand World: Lifestyle photography and digital assets that bring warmth, optimism, and modernity to the skincare experience.
Cross-Market Appeal: A flexible identity designed to feel credible in the Korean market while fresh and aspirational for Western audiences.