BLOOMING BEAUTY
When Four Petals 네 잎, a South Korean beauty brand, set out to launch their face serums, they aimed to create a brand identity that would captivate both the Korean and Western markets. Their vision was bold yet refined: packaging that celebrated the vibrancy of natural ingredients while standing out on crowded store shelves. Breaking away from muted, predictable tones often associated with natural skincare, they embraced a dynamic color palette—vivid combinations that commanded attention at a glance. The result was a design that felt modern and fresh, appealing to a young, style-conscious audience while embodying the brand’s commitment to high-quality, natural skincare.
SHAPED BY NATURE
The collaboration with Four Petals focused on bringing the brand's vision to life by immersing in its core values. The commitment to using only organic ingredients and pure flower oils served as the foundation of the brand's identity. However, it became clear that representing nature required a fresh and innovative approach.
In discussions about the visual direction, it was decided to move away from conventional greens and neutral tones typically associated with natural brands. Instead, a bold, vibrant palette of highly saturated colours was chosen for the packaging. This decision aimed to appeal to a younger audience seeking visual excitement and authenticity.
The focus throughout the process was on creating packaging design that resonates emotionally with consumers, inviting them into a space where nature's beauty meets modern sensibilities. By embracing this unique approach, Four Petals positions itself as a brand that celebrates the essence of nature while inspiring a new generation of loyal customers.
THE DETAILS
The packaging design went beyond aesthetics—it was about creating a tactile experience that aligned with the brand's values and audiences. The materials used were sustainable, supporting the brand's commitment to eco-friendly practices. The design differed from other cosmetics brands that one might have seen on store shelves. Each box prominently featured the product’s key ingredients—Geranium, Ylang-Ylang, and Rose—reinforcing the brand's focus on pure, natural components.
It celebrated the simple, potent ingredients that made Four Petals serums so effective. The brand’s personality also came to life in its motion graphics, which were designed to captivate the Gen Z audience and encourage a healthy skin routine from a young age. The fluid motions and organic transitions reflected the purity and natural essence of the serums, while the dynamic and vibrant animations echoed the youthful energy of the brand.
RESULTS- PURE IMPACT
Four Petals 네 잎 effectively caters to a younger audience keen to establish a healthy skincare routine. The vibrant packaging captures attention and simplifies the beauty experience for newcomers to skincare. With a strong focus on transparency regarding product ingredients and using simple, clear language, it resonates with young consumers who prioritise understanding what they apply to their skin and how it impacts the planet. Ultimately, Four Petals champions a fresh approach to skincare, encouraging young individuals to embrace self-care while making mindful choices that benefit both themselves and the environment.