NATURAL EVOLUTION
Mitch Zidu, a hair salon entrepreneur from West London, realised he needed to reinvent himself after noticing a change in his clientele. Many of his customers were increasingly drawn to sustainable hair products, eco-friendly practices, and a more natural, understated look. His challenge was to create a brand identity that not only reflected his style but also resonated with the environmentally conscious values of his evolving client base.
PERSONAL TOUCH
Mitch realised that his brand needed to reflect both his personality and the preferences of his clients. As a result, he chose to place his name front and centre, creating the new logo "Mitch Zidu." This was not just a name change; it aimed to establish a deeper, more personal connection with his clients, allowing his reputation and style to serve as the foundation of the new brand.
Having owned a well-known hair salon in Stoke Newington, Mitch had developed strong friendships with his clients. Many of them were more familiar with the salon by Mitch’s name rather than the salon’s actual name "Colour Box". This personal connection made using his name as the logo a natural choice.
To further align the brand with the values of his eco-conscious clientele, Mitch selected a colour palette that combined neutral tones with rich, earthy greens. These colours subtly conveyed a sense of sustainability and a connection to nature, setting the tone for a brand that emphasised natural products and avoided harmful chemicals.
GREEN COMMITMENT
In rebranding, Mitch didn’t stop at just the visual elements. The salon’s new branded stationery was crafted from eco-friendly materials, and sustainable printing methods were employed. Every detail, from the fonts selected for their handcrafted, organic feel to the paper stock, reinforced the salon’s commitment to environmental responsibility.
The redesign extended to the salon's online presence as well. The landing page featured real client photos captured in natural lighting, a deliberate choice to emphasise authenticity. This shift away from polished, studio-style images towards something more genuine echoed Mitch's dedication to enhancing his client's natural beauty.
RESULTS - A SUSTAINABLE CONNECTION
The results of the rebrand were clear: Mitch’s new identity struck a chord with his clients. It didn't just give the business a fresh look; it redefined the salon’s identity, aligning it perfectly with the values of its clientele.
The outcome? By aligning his salon's practices with eco-conscious values, Mitch is helping his clients make informed choices about their hair care. Mitch Zidu's salon creates a community that cares about both health and the planet. By focusing on this mission, Mitch has not only revamped the look of his brand but has also turned it into a trusted space for anyone in West London searching for healthier and more sustainable hair care options.