BRUTALIST INSPIRATION
Present stands as a testament to the unapologetic beauty of brutalism. Leveraging the stark and powerful elements of the brutalism shapes and its expression to craft a truly distinctive brand identity for an urban clothing brand.
THE DELIVERY
The core inspiration for this project lies in the blunt and unadorned shapes found in brutalist architecture. The clean lines, bold letterforms, and a sense of permanence found in the architecture seamlessly merge with the brand's vision.